21st Century Fox is one of the most prominent media empires in the world. We were tasked with designing the interior graphics for their new headquarters in New York City. We generated content from across their portfolio and designed a series of 43 unique typographic wall murals that each represent ‘story’ through a different lens.

Taking inspiration from the mark itself, we used the beacon as a graphic device to help form the different compositions throughout the space. Each wall is unique, but each moment is a variation on this core visual language. We were also tasked with designing the wayfinding and signage on all floors of their new space.

Studio: Gretel
Collaborators: Greg Hahn, Ryan Moore, Larissa Marquez, Caleb Halter, Elaan Bourn, Alfons Hooikaas, Nick Miller and Kerry Griner.