Nike By You:
Expression through
Collaboration

Nike iD were looking to reposition themselves as a stand alone brand that demanded a more collaborative approach between the consumers and the product. This identity speaks to this collaboration by combining Nike (the platform) and you (the expression) to create something truly unique. Nike is a much loved brand with products that deliver on both form and function, developed and executed to the highest technical ability. You are you. You have your own story that needs to be shared, you are the inspiration, personality and expression.

The system is based on two layers, Nike and You. The ‘Nike’ layer is comprised of outlined diagrams, typography and other components, while the ‘You’ layer is the expression and creativity that’s applied on top. When combined, these two layers form the basis of our system. Nike By You celebrates freedom of expression through this collaborative identity.

D&AD Wood Pencil Winner (2019).

Studio: Gretel
Collaborators: Greg Hahn, Ryan Moore, Simon Chong, Dylan Mulvaney, Larissa Marquez, Daniel Edmundson, Carter Bird, Elaan Bourn, Caleb Haler, Carlos Bocai and Claire Banks.