PayPal:
Open a World of
Financial Possibility

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution, leveraging technology to help make financial services and commerce more convenient, affordable, and secure. Following tremendous company growth and broader cultural change, there was an opportunity to expand and energize the brand, building upon the strength of their iconic assets.

The visual identity is a natural evolution of the iconic PayPal look and feel, encompassing a new set of brand principles built on trust, delight, equality, and community. A new graphic language, paired with motion assets bring the evolved logo and brand to life — constantly opening up to show the possibilities with PayPal. For both warmth and brand recognition, Gold was added to the primary color palette to complement the refreshed blues.

Studio: Gretel
Collaborators: Greg Hahn, Ryan Moore, Simon Chong, Zoe Lin, Jim Ward, Chen Longo, John Choi, Pedro Corzo, Carter Bird, Mahek Singh and Jess Watts.
Type Design: Optimo
Sonic Identity: Antfood